The 15-day money-back guarantee means that customers have a period of 15 days from the date of purchase to return the product and receive a full refund. This policy ensures that customers can shop with confidence, knowing that if they are not satisfied with their purchase, they can return it and get their money back.

The guarantee usually comes with some conditions:

1. Timeframe: The return must be initiated within 15 days of the purchase date.
2. Condition of the Product: The product must be in its original condition and packaging, with all accessories and tags intact.
3. Exceptions: Some products may not be eligible for a refund, such as engraved or personalized items, as mentioned in your statement.
4. Proof of Purchase: Customers may need to provide proof of purchase, like a receipt or order confirmation, to process the return.
5. Refund Process: Once the return is received and inspected, the refund is issued, usually through the original payment method.

The 15-day money-back guarantee is a way for businesses to build trust with their customers and ensure customer satisfaction with their products or services. It also encourages customers to try out products without the fear of losing their money if they are not satisfied with the purchase.